We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote will explain why the best marketing on the planet doesn't cost anything; how to consistenly elevate ordinary customer moments into extraordinary ones; and why superfans are the key to thriving businesses now and in the future. This keynote offers a memorable proven five-step framwork to attract and keep superfan customers.